Spaghetti Rex — Branding Concept
Client: Personal project

Goal was to create a complete brand for a fictional family Italian restaurant. Branding includes exploration, logo design, illustration, typography, menu design, signage, and more.

We've Stood The Test Of Time — Marketing Campaign Client: MTI Studios

We've Stood the Test Of Time was created as a marketing campaign for small banks with a long, stable history. The campaign is licensed to community banks across the country. The look utilizes iconic visual imagery and typography to communicate trust, stability, and tradition. My responsibilities included visual branding design, logo design and illustration, stock image gathering, and graphic production.

Banking For The Hometown Life — Marketing Campaign Client: MTI Studios

Banking For The Hometown Life was created as a marketing campaign for small community banks. The campaign is licensed to banks across the country. The visual identity has been described as Norman Rockwell meets American past-time baseball, giving the campaign a quaint spirit. The campaign includes art for newspapers, direct mail pieces, billboards, and posters. My responsibilities included visual branding design, logo design and illustration, stock image gathering, and graphic production.

Maybe You Don't Belong There — Marketing Campaign Client: MTI Studios

Maybe You Don't Belong There was created as a marketing campaign for small community credit unions and banks. It delivers a message that big banks do not always equal big customer service. The campaign is licensed to small financial institutions across the country, and includes art for five newspaper ads. My responsibilities included visual branding design, illustration, copy editing, and graphic production.

Rated One Of The Nation's Strongest Banks — Marketing Campaign Client: MTI Studios

Since the recent recession, banks on Wall Street have lost the trust of Americans. Unfortunately, community Main-Street banks have been unfairly included in this category. Rated One of the Nation's Strongest Banks was created specifically to answer this mistrust. The campaign differentiates trustful, community banks with big, greedy, Wall Street banks. It's licensed to 4 and 5 star community banks across the country.

Rated One of the Nation's Strongest Banks has been proven so successfull that a community credit union version has been created.

My role was to work closely with the creative director of MTI Studios to establish a strong, trusting brand, and to assist in stock image gathering. The campaign uses white space to cut straight to the message. The campaign includes art for newspapers, direct mail pieces, billboards, and posters.